I've spent my career helping brands see around corners.

​

From healthcare to tech, I've watched industries transform almost overnight and I've seen how easy it is to miss the signals that something big is coming. Most businesses wait until change hits them in the face. The ones that stay afloat and actually thrive are those who can, dare I say, pre-empt the trends even if they're not in a position to set them.

​

One thing is for sure and that is the future is not out there somewhere. It is already playing out around us in real time. You see it in small changes like how people talk and what they value and where attention is going. Most people miss those early signs and they only respond when it is obvious to everyone else and by then the opportunity has already passed them by.

​

This book is about learning to see sooner.