Work & Expertise
Strategic marketing execution across product positioning, demand generation, and AI-powered workflows. I work at the intersection of marketing strategy and applied AI to build systems that scale.
Background
Led team of product marketers, operations, and designers for one of the agency's largest SaaS clients — a leading modeling software company.
Role
Oversaw product marketing team and strategy, crafting value proposition, positioning, messaging, competitive intelligence, personas, segmentation, and sales enablement. Conducted workshops on ICP, JTBD, and personas while training associate PMMs.
Deliverables
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ICP & persona development
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Positioning & messaging strategy
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Sales enablement programs
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Website audit & content strategy
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Competitive intelligence workshops
Results
✔ 2 new revenue streams pioneered (ICP + CI workshops)
✔ 100%website redesign + content strategy delivered
✔ Gemini competitive analysis built
✔ NotebookLM training library created
#ProductMarketing
Product Marketing Lead
SaaS modeling software agency · Led 6-person PMM team
Background
Hired to launch Customer and Partner Marketing for enterprise SaaS firm. Led integrated campaign strategy across national markets.
Role
Built demand gen campaigns, designed creative sales tools (presentations, trend reports, data sheets). Directed SEO and link-building campaigns. Developed partner programs including technical consultations, peer connection, incentives, spotlights, and review campaigns.
Scope
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Integrated campaign strategy
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Partner program development
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SEO & link-building campaigns
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Sales tools & presentations
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AI email personalization
Impact
✔ 108% MQL vs. plan in 2 weeks; 44% subscriber growth
✔ 150% partner base growth
✔ 4 customer marketing programs launched
✔ 14+ industry award badges on G2
#DemandGen
Customer & Partner Marketing
Silicon Valley SaaS · Launched demand gen + partner ecosystem
Background
Hired to lead and launch a content marketing division including strategy, tactics, hiring, and team infrastructure.
Role
Designed integrated content department, managed hiring and training. Aligned content with Growth marketing on strategy, implementation, promotion, and KPIs. Provided sales enablement through customer success stories, technical blog posts, website content, and testimonials.
Deliverables
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Content department design & infrastructure
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Hiring & team training
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Growth marketing alignment
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NotebookLM repository infrastructure
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12+ Gemini Gems templates built
Results
✔ 400% content team growth
✔ 65% content reuse increase across or
#ContentStrategy
Head of Content
Series A SaaS ($20M) · Built content division from 0 to 4 people
Background
Marketing team received ad hoc requests for high-profile, mass-personalized account-based campaigns but lacked a standardized process or playbook.
Role
Interviewed 40+ stakeholders across sales, operations, product, legal, compliance, and regional teams. Formalized program playbook and obtained VP-level buy-in. Designed tiering program with menu of tactics. Established metrics for revenue lift, A/B testing, and campaign performance tracking.
Scope
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Program naming & brand
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Campaign tiering framework
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Metrics & A/B testing setup
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Copy variants + dynamic personalization
Impact
✔ 30+ customized GTM campaigns launched
✔ $2M revenue increase in month 1
✔ 30% script lift YoY
✔ 26% revenue increase YoY (select campaigns)
#GTM
Go-To-Market Program
Healthcare enterprise · Standardized high-profile campaigns
Background
COVID-19 created an urgent need for scalable diagnostic and treatment solutions. Selected to lead strategic analysis and partnerships.
Role
Led team of 2 analysts to analyze 100+ test options, identify key criteria, and recommend 10 manufacturers. Introduced 4 business models for immediate implementation. Designed customer journey for employers and employees. Launched competitive intelligence dashboard for C-suite review.
Deliverables
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100+ test option analysis
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Manufacturer shortlist & recommendations
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4 business models introduced
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Customer journey design
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C-suite competitive intelligence dashboard
Results
✔ 6M+ tests conducted in year 1
✔ 49 states with test facilities
✔ 4 business models implemented
✔ 2 major partnerships (LabCorp, Abbott)
#ProductManagement
Product Manager: COVID-19 Diagnostics
Healthcare enterprise · Test & treatment platform
Background
Launched comprehensive thought leadership strategy spanning book authorship, interview series, and AI-focused content to establish authority across healthcare, marketing, and technology sectors.
Role
Authored and published two books. Created the "Marketer's Guide to the AI Galaxy" blog and article series. Conducted 50+ interviews with celebrities, C-suite executives, government officials, and thought leaders. Built PR outreach resulting in features across Forbes, Fast Company, Business Insider, and more.
Deliverables
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2 published books
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"Marketer's Guide to the AI Galaxy" series
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50+ executive & celebrity interviews
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PR outreach & major publication placements
Results
✔ Top 100 Marketers to Watch (2026)
✔ 3x Major Marketing Awards (2025-2026): Hermes Creative Platinum Award — Body of Work Achievement (2025) · Digiday Future Leader Finalist (2026) · Globee Award Winner
✔ #1 Amazon Bestseller, 100+ reviews; endorsed by Marshall Goldsmith
✔ 50+ High-profile leadership interviews across sectors
✔ 8+ Major publication features (Forbes, Fast Company, Business Insider, etc.)
✔ 2x Axiom Business Book Award winner (2020, 2026)
#ThoughtLeadership
Thought Leadership & Publishing
Multi-Award-Winning Author & Industry Voice · 2 Books, 50+ Interviews, 8+ Major Publications
